Vaynerchuk vs. Ferriss, or hard work vs. no work

In an attempt to make this thing happen, i’ve been doing my research.  i started with three books, which i knocked out in record time: Linchpin by Seth Godin, Crush it! by Gary Vaynerchuk, and 4-Hour Work Week by Tim Ferriss.  i highly recommend each of them.

For now, i’d like to focus on the latter two, which present two drastically different approaches.  Here go a cliff-notes version:

Vaynerchuk:

  • Identify your passion and commit yourself to it 110%
  • Give it all the time you have
  • Use social media (blog, twitter, facebook) to build a brand around you
  • His big thing is that what you are ultimately selling is your passion.

    He uses this example: Let’s say you love fishing, for instance. You’ve been doing it since you were a child and you have come to learn an embarrassing amount about worms. Share that information! At some point, when you say that you’ve found that by using x-type of worm, you’ve caught y-percent more fish, someone will find a business opportunity in that and boo-yao! Blowuptuation!

    But it takes time and effort. Work a 9-5 and devote 9-1 to your passion. It’s a lot of work, but, if done properly, it will certainly pay off.

    The main idea, though, is that by finding something you are truly passionate about, you will bring something unique to the table. Take him: he has built an empire off of his wine-show, where he is the shock-jock of wine tasting.

    Ferriss:

    This was the last of the three books i read and, at first, it was my least favorite. Admittedly, however, i find myself going back to it quite often and talking about it constantly.

  • Identify an interest/hobby
  • Create a “muse” (sell-able product: e-book, DVD, re-sale, etc) and monetize
  • Automate
  • Establish an infrastructure, then delegate and dip out!
  • His goal is to put in as little time as possible (as he puts it, try to be the CEO and not the manager) and is organized around the principles of D.E.A.L.: Define what you want, Eliminate what you don’t need, Automate your “muse,” and Liberate yourself by freeing your time.

    The strongest part of Ferriss’ book is how far he goes to demonstrate how possible and practical this all is. He even gives you a script as to how to approach your boss about tele-commuting or getting women’s phone numbers!

    But ultimately, they are talking about the same thing: live your passion. Vaynerchuk is saying to commit yourself to it, while Ferriss is about freeing your time to pursue whatever your passion is.

    So which is the better approach?

    Personally, i’m more partial to Vaynerchuk’s, as i tend to completely give myself over to something i’m passionate about. But Ferriss’ is so thorough in his breakdown that its almost matter of fact. Vaynerchuk’s method seems to depend too much on outside forces: someone discovering you. But in all fairness, i suppose if you are sufficiently grinding, your personal brand is gettin mad play and folks will be checkin for you. One negative about Ferriss’ approach is that, if you are not passionate about your muse, you may not have the motivation to stick with it until it takes off. This, of course, can be remedied by picking a muse you’re passionate about.

    So, in the end, there is no reason why you can’t combine the two. The point is that there ain’t no get-rich-quick nothing in life, but with careful planning and intelligent work, you can certainly live your passion and get paid doing it.

    -amari

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